In search of the right problem to design the right solution.
I am Eren, a product designer from Germany who builds experiences, creates systems, and expands products with users at the center.
Talkido Website Shopping Experience
2025 · Lead Designer
About Talkido
Talkido provides a platform that supports social and language skills through interactive learning. Talkido website serves for people to find the materials, content, how-to-use guides, blog and purchase Talkido Mio and Playsets that interacts with the Mio.
My Role
After joining Talkido as a sole product designer, website shopping experience was my first big re-design project to eliminate frictions and bring more intuitive flow in terms of industry standard UX and specialized UX for Talkido's customers.
I have redesigned all the elements and interactions for shopping and checkout journeys while expanding on the design system and transferring values, tokens to Figma's "Variables" feature for future use.
After joining Talkido as a sole product designer, website shopping experience was my first big re-design project to eliminate frictions and bring more intuitive flow in terms of industry standard UX and specialized UX for Talkido's customers.
I have redesigned all the elements and interactions for shopping and checkout journeys while expanding on the design system and transferring values, tokens to Figma's "Variables" feature for future use.
Journey
Here are the steps I executed in a tight deadline of delivering and going on the live website thanks to excellent collaboration of my colleague, Gorkem (Full Stack Developer).
Finding the pain points of the shopping and checkout flow
↓
Aligning with stakeholders on the problematic areas
↓
Iterating on low-fidelity level and gathering feedback
↓
Testing the flow, responsiveness, and technical details
↓
Implementing the final design on the pre-build to test every detail
Here are the steps I executed in a tight deadline of delivering and going on the live website thanks to excellent collaboration of my colleague, Gorkem (Full Stack Developer).
Finding the pain points of the shopping and checkout flow
↓
Aligning with stakeholders on the problematic areas
↓
Iterating on low-fidelity level and gathering feedback
↓
Testing the flow, responsiveness, and technical details
↓
Implementing the final design on the pre-build to test every detail
Redesigned for action, visible values
The traction was not turning into placed orders. The feedback collected, benchmark executed, and refined user flow provide a quicker and smoother shopping experience.
Just like how you want it
The shopping flow was complex and consisted excessive steps. The simplified new version let users reach their purchase goal without confusion and fast.
Clear details, rapid progress
Missing industry standard shopping features led to dropout. The user flow is more helpful, interactive, and informative to your action.
Redesigned for action, visible values
The traction was not turning into placed orders. The feedback collected, benchmark executed, and refined user flow provide a quicker and smoother shopping experience.
Just like how you want it
The shopping flow was complex and consisted excessive steps. The simplified new version let users reach their purchase goal without confusion and fast.
Clear details, rapid progress
Missing industry standard shopping features led to dropout. The user flow is more helpful, interactive, and informative to your action.
Easypick Onboarding Design
2024 · Product Designer
Easypick
Easypick offers physical key exchange services across Scandinavia, mainly in Norway, at the partnered kiosks and shops. Through mobile app, users drop-off or pick-up keys from any location they desire.
Role
After joining Talkido as a sole product designer, website shopping experience was my first big re-design project to eliminate frictions and bring more intuitive flow in terms of industry standard UX and specialized UX for Talkido's customers.
I have redesigned all the elements and interactions for shopping and checkout journeys while expanding on the design system and transferring values, tokens to Figma's "Variables" feature for future use.
After joining Talkido as a sole product designer, website shopping experience was my first big re-design project to eliminate frictions and bring more intuitive flow in terms of industry standard UX and specialized UX for Talkido's customers.
I have redesigned all the elements and interactions for shopping and checkout journeys while expanding on the design system and transferring values, tokens to Figma's "Variables" feature for future use.
After joining Talkido as a sole product designer, website shopping experience was my first big re-design project to eliminate frictions and bring more intuitive flow in terms of industry standard UX and specialized UX for Talkido's customers.
I have redesigned all the elements and interactions for shopping and checkout journeys while expanding on the design system and transferring values, tokens to Figma's "Variables" feature for future use.
Journey
Here are the steps I executed in a tight deadline of delivering and going on the live website thanks to excellent collaboration of my colleague, Gorkem (Full Stack Developer).
Finding the pain points of the shopping and checkout flow
↓
Aligning with stakeholders on the problematic areas
↓
Iterating on low-fidelity level and gathering feedback
↓
Testing the flow, responsiveness, and technical details
↓
Implementing the final design on the pre-build to test every detail
Here are the steps I executed in a tight deadline of delivering and going on the live website thanks to excellent collaboration of my colleague, Gorkem (Full Stack Developer).
Finding the pain points of the shopping and checkout flow
↓
Aligning with stakeholders on the problematic areas
↓
Iterating on low-fidelity level and gathering feedback
↓
Testing the flow, responsiveness, and technical details
↓
Implementing the final design on the pre-build to test every detail
Here are the steps I executed in a tight deadline of delivering and going on the live website thanks to excellent collaboration of my colleague, Gorkem (Full Stack Developer).
Finding the pain points of the shopping and checkout flow
↓
Aligning with stakeholders on the problematic areas
↓
Iterating on low-fidelity level and gathering feedback
↓
Testing the flow, responsiveness, and technical details
↓
Implementing the final design on the pre-build to test every detail